The University of Texas at Austin Marketing and Communications

We elevate the UT brand and protect its reputation.

University Marketing and Communications (UMAC) is a best-in-class marketing and communications team dedicated to celebrating the impact of Longhorns, elevating the UT brand and experience, generating increased investment and support, and attracting top students, faculty and staff to The University of Texas at Austin. UMAC works with communicators, designers, strategists, developers and content generators across campus to create and amplify world-class content and experiences that heighten the university’s brand and reputation globally.

Our Guiding Principles

Our team is on a mission to elevate, evolve and steward the reputation of The University of Texas at Austin and publicize its value to students, Texas and the world in order to attract top talent, draw support and advance its goal to be the world’s highest-impact public university. The following guiding principles help our team carry out our mission daily.


Support the university’s strategic goals while engaging our audiences to elevate, evolve and steward UT’s image.

Attract and Retain

Bring to life the achievements of the UT community to help attract and retain top student, faculty and staff talent.

Garner Support

Reach UT supporters far and wide through stories of impact and calls to action that encourage further investment and support.

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Show the world how Longhorns are changing the world for the better. Inspire standards of excellence by setting university-wide marketing and communications direction.