Photography
Building an Emotional Connection
Our campus has a personality, with rolling hills, massive live oaks, stately malls and architectural gems ranging from the classical Battle Hall to art deco masterpieces like the Texas Science & Natural History Museum. Showcasing our scenic campus reinforces our brand and reminds people of the institution’s grandeur and the interesting people who populate it. Photos and videos should be light and airy to give a sense of opportunity and excitement. Remember to be bold, not just in what we show but in how we show it. Strive for creativity, not the path of least resistance.
University Photo Library
University Marketing and Communications maintains a collection of photos for UT faculty and staff to use in digital and print materials, such as brochures and websites. These images are housed in Image Relay, a searchable digital asset library.
To sign up for a free Image Relay account, click “Request Access” at the bottom of the sign-in page.
Taking Your Own Photos and Videos
Photography and videography can dramatically increase the effectiveness of your marketing and communications materials. It also is a key component of the Texas look and feel. For colleges, schools and units that would like to shoot their own photos and videos, we recommend that they:
- Adhere to the look and feel of the University’s photographic style.
- Seek active and unexpected shots.
- Control the photographic color palette to achieve a bright, airy and modern feel.
University Photo Archives
To request specific images from 2003 to the present, email texasbrand@utexas.edu. Requests are handled on a first-come, first-served basis.
Photos prior to 2003 are archived with the Dolph Briscoe Center for American History.