We elevate the UT brand and protect its reputation.
University Marketing and Communications (UMAC) is a best-in-class marketing and communications team dedicated to celebrating the impact of Longhorns, elevating the UT brand and experience, generating increased investment and support, and attracting top students, faculty and staff to The University of Texas at Austin. UMAC works with communicators, designers, strategists, developers and content generators across campus to create and amplify world-class content and experiences that heighten the University’s brand and reputation globally.
What We Do
In UMAC, our team leads campus-wide strategy and partners with colleges, schools and units
to showcase UT’s world-changing impact through effective storytelling.
Academic Communications
Developing and executing communications support and strategies for the Office of the Executive Vice President and Provost and the University’s central academic portfolio.
Brand, Creative & Marketing
Bringing UT’s distinctive story to life through a cohesive visual identity and strategic campaigns.
Content & Editorial
Delivering compelling and engaging stories that showcase the people and programs that are changing the world every day.
Internal Communications
Engaging and informing our world-class faculty and staff and empowering campus communicators with the tools and resources they need to succeed.
Issues Management
Proactively planning and responding to the complex issues impacting our faculty, staff and students.
Media Relations
Securing top-tier media coverage by connecting journalists with UT experts and high-impact stories.
Photo & Video Services
Capturing the essence of the Longhorn spirit and campus life through dynamic in-house photography and video storytelling.
Social Media
Showcasing the vibrant UT experience through rich content that fosters engagement and builds community.
Strategic & Executive Communications
Supporting University leaders and programs with influential messaging and strategic guidance.
Web & Digital Services
Managing more than 100 UT websites, UMAC builds seamless digital experiences that connect audiences to UT.
